“We’re focused on improving the quality of our customers’ lives,” says Davina. Today we have Davina Kaonohi, CEO and Co-Founder of Element Apothec, a wellness brand.

Davina’s Aunt had a knack for creating products at home designed to heal herself and her loved ones. Davina used to do consulting for startups and e-commerce companies. So when her Aunt wanted to help other people by selling her products online, Davina built the website. Eventually, her Aunt wanted to turn the home-based business into a business able to scale, so Davina took the reins.

Marketing was always a challenge for the brand, but what helped was their focus on product quality, manufacturing, and building trust with the customer.

In part 1, she talks about:

* The Support she received
* Overview of the brand
* Her background
* Her aunt and her remedies
* The biggest challenges
* Their marketing strategy
* Building an ethical brand
* Their manufacturing process

Join Ramon Vela and Davina Kaonohi as they break down the inside story on The Story of a Brand.

For more on Element Apothec, visit: https://elementapothec.com/

This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop

Subscribe and Listen to the podcast on all major apps. Just search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.


Discover Amazing Products and the Stories Behind Them

We're adding new stories each week. Sign up & be the first to know.