“We’re focused on improving the quality of our customers’ lives,” says Davina. Today we have Davina Kaonohi, CEO and Co-Founder of Element Apothec, a wellness brand.
Davina’s Aunt had a knack for creating products at home designed to heal herself and her loved ones. Davina used to do consulting for startups and e-commerce companies. So when her Aunt wanted to help other people by selling her products online, Davina built the website. Eventually, her Aunt wanted to turn the home-based business into a business able to scale, so Davina took the reins.
Marketing was always a challenge for the brand, but what helped was their focus on product quality, manufacturing, and building trust with the customer.
In part 1, she talks about:
* The Support she received
* Overview of the brand
* Her background
* Her aunt and her remedies
* The biggest challenges
* Their marketing strategy
* Building an ethical brand
* Their manufacturing process
Join Ramon Vela and Davina Kaonohi as they break down the inside story on The Story of a Brand.
For more on Element Apothec, visit: https://elementapothec.com/
This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop
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