It’s a mix of ingredients – and omission of others – that go into the products from BelliWelli, including cutting down on short-chain carbs that are poorly digested, says Katie Wilson, Co-founder of BelliWelli, a brand that makes snack bars for those who suffer from digestive issues.

Katie says that making the products compatible with the Low FODMAP diet and plant-based and gluten-free are the top three goals.

“I knew that if we could achieve all three, I could look you in the eye and tell you you will have this bar, and you will not suffer gut consequences later,” she says.

Katie says the products aren’t gimmicky – there is no hero ingredient. There’s a base dough into which new flavors, fruits, and chips are added. She adds that some ingredients – like caramel – aren’t on the Low FODMAP diet, so that’s not a flavor the brand can offer.

To that end, the brand has both taste testers and gut testers.

“If 20 people can’t stomach it right with sensitive guts, we can’t launch that product because that’s part of the promise,” she says.

The brand’s core flavors as of today are lemonade, chocolate, cinnamon swirl, fudge, brownie, birthday cake, and a blueberry muffin. Some additional flavors are exclusive items; once they sell out, they don’t always come back.

In Part 2, Katie talks about:

* The composition of the brand’s products.
* Why some flavors, such as caramel, aren’t options for BelliWelli.
* The lack of a big “hero ingredient.”
* The need for gut testers.
* The core set of flavors.
* A tour of the website.
* Where you can find the brand’s products.

Join Ramon Vela and Katie Wilson as they break down the inside story on The Story of a Brand.

For more on BelliWelli, visit:

This episode is brought to you by Sendlane.

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.


Discover Amazing Products and the Stories Behind Them

We're adding new stories each week. Sign up & be the first to know.