On today’s episode, we sit back down with Ashley Nickelson, Founder and Chief Snack Officer of BTR Bars.

BTR Bars, as in Bold, Tenacious, Resilient, is a company meant to break the habits of mindless snacking and inspire other women.

Ashley’s made it her goal and the company’s goal to support, connect, and build up other women. Starting a company isn’t the easiest, especially if you’re trying to start an entrepreneurial journey while keeping a work/life balance.

Although as Ashley mentions, it’s that “passion” that keeps you from getting “burnt out.” For all women who do 110% in both work and life, you’re truly celebrated at BTR Bars for following your passions.  Staying true to her mission, listen in as Ashley talks about her own passions as well as an in-depth look into the making of BTR.

In part 2, Ashley discusses Her journey with branding and building the company; Creating a community; COVID Impacts; Starting your entrepreneurial endeavor; Following your passions; Trying BTR Bars; The different uses of each flavor; The Future of BTR Bars; and much more.

Join us while Ramon Vela interviews Ashley for The Story of a Brand, and listen to her share the inside story.

For more on B.T.R. Bar, visit: https://www.eatbtrbar.com/

Subscribe and Listen to the podcast on all major apps, just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.


Discover Amazing Products and the Stories Behind Them

We're adding new stories each week. Sign up & be the first to know.