Chris Salgardo says, “So for me, it started with creating the right formulas, creating a packaging journey that would make it easy for him and picking the right partners, where he can find the product, his proximity is important. And then just making sure that these products are gonna deliver.”

In today’s interview, we talk to Chris Salgardo, Founder & CEO of ATWATER. ATWATER avoids harsh, abrasive treatments by making products that are clean, non-toxic formulas with powerful active ingredients that promote healthier skin day after day.

ATWATER also meets clean beauty standards in formulations, the skincare products are fragrance-free, and the brand is made in the USA from globally sourced materials.

In this episode, we discuss a wide range of topics. We discuss:

* His gratitude for a mentor that changed his life
* Why the concept of putting customers at the center and not products have served him well in his career
* Why brightening is at the foundation of ATWATER formulations
* Advice for entrepreneurs
* Product line overview
* How to use the products
* Future products and where to buy

Join Ramon Vela and Chris Salgardo as they break down the inside story on The Story of a Brand.

For more on ATWATER, visit: 

This episode is brought to you by Yotpo.

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