“There’s no better combination than creative and tech,” says Siff. In the second half of this Feature, both Siffat Haider and Nishant Samantray, Co-Founders of Arrae, continue the conversation about their wellness brand and backgrounds.

In 2016, Siff quit her job and started working on her blog and then podcast full time. Siff is a creative and brand-building person, while Nish is analytical and comes from a tech background.

When they decide to create Arrae, they knew that their goal was to have people feel better with fewer, high-quality ingredients.

They discussed:

* Their backgrounds
* Working together as a couple and Co-Founders
* Tips for people starting a business
* Myths around entrepreneurism
* Hero products from Arrae
* The brand mission
* Their brand & product roadmap

Join Ramon Vela and Siff Haider, and Nish Samantray as they break down the inside story on The Story of a Brand.

This episode is brought to you by MuteSix, StoreYa, and Justuno

For more on Arrae, visit: https://www.arrae.com/

Subscribe and Listen to the podcast on all major apps, just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.


Discover Amazing Products and the Stories Behind Them

We're adding new stories each week. Sign up & be the first to know.