“Listen to your inner voice,” advises Kendra. In part 1, we have Kendra Kolb Butler, Founder of Alpyn Beauty, a sustainable, plant-based skincare brand.

Kendra has a 20-year long beauty industry career. She moved to Jackson Hole, Wyoming, from New York six years ago. Initially, she started a store in the town to keep herself abreast of the skincare space. She soon realized that the climate dried people’s skin, hers included.

Despite having products from big brands, customers kept having dry skin issues. That was when she noticed that some local plants seem to flourish and look nourished and hydrated even in the dry climate. Kendra began learning about these wild plants, and now, these plants have become the special sauce for Alpyn Beauty and its customers.

She discusses:

* Gratefulness
* Overview of the company
* Why she started
* Her background
* Not feeling fulfilled
* Her advice for founders
* Putting products together
* Her ingredients

Join Ramon Vela and Kendra Kolb Butler as they break down the inside story on The Story of a Brand.

For more on Alpyn Beauty, visit: https://alpynbeauty.com/ 

This episode is brought to you by MuteSix, Sendlane, StoreYa, and Justuno

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