“A brand that is about life’s little moments” that’s what Air & Anchor strives to be. In part 1, we have Rachel and Omar Ajaj, Co-Founders of Air & Anchor, a lifestyle brand.
They launched the brand as a way to take a moment of gratitude from their fast-paced lives. Omar comes from an international distribution background, Rachel has a background in design and product development. Air & Anchor was their leap of faith and a modern twist to Rachel’s family history and business.
The brand is passionate about crafting unique pieces for people. It’s moreover trying to keep craftsmanship alive and supporting the community. According to them, constantly looking for the next best thing, product functionality, understanding things take time, and belief are essential lessons for founders.
In the first half, they talked about:
* Overview of the brand
* Their background
* Why Air & Anchor
* Difficulty they faced
* Getting the word out in pandemic
* Lesson learned
Join Ramon Vela, Rachel, and Omar Ajaj as they break down the inside story on The Story of a Brand.
For more on Air and Anchor, visit: https://airandanchor.com/
This episode is brought to you by MuteSix, StoreYa, and Justuno
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